An interesting article on creative titling is to be found here. Well worth reading.
Rachel's contention about the "lack of academic interest in this dimension of literature" notwithstanding, I see the Dictionary of Poetic Terms (I can't believe how much I'm touting this book) has a lengthy mini essay on title strategies -- layered title, pun title, subject as title, character as title, self-negating title, titles that use outside references, etc. Indeed I think the authors could have taken a page from their own book (yes, quite literally) and come up with a snappier title for it, more reflective of the nifty contents to be found therein.
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